To showcase and promote Brunschwig & Fils' newest whimsical collection, I created teaser animations featuring animals and elements from the fabric and wallcoverings within rooms decked out in the latest products.
The animations were created by silhouetting the animals from jpegs of the fabric patterns in Photoshop. Those pieces were then brought into AfterEffects and I animated the movements and placed them in each situation.
The campaign goals were to tell a story of maximilism and style, all pillars of the brand. Animated elements and maximilist graphics were used in a robust 360˚ campaign across email, social media and the website. The teaser campaign was posted to Brunschwig & Fils' account of 200K+ followers and the emails were released to the full customer database.
